Affiliate marketing online PR services to be affected by new ASA remit?
The extension of the Advertising Standards Authority's (ASA's) remit to cover digital and online marketing services may have several affects on affiliate marketing, it has been claimed.According to...
View ArticleAffiliate online marketing services ‘witnessing a shift in focus’
The changing nature of the internet marketing services provided by affiliates is seeing a shift towards revenue models such as voucher code sites and content, it has been claimed.According to...
View ArticleAffiliate online marketing services techniques suggested
Affliliate internet marketing services providers may be interested in a few tips for improving their profits that have been suggested by one expert.Writing for Econsultancy, Patricio Robles recommended...
View ArticleTips for good use of affiliate online marketing services suggested
Internet marketing services looking to make the most of an affiliate network have been advised by one expert of some key dos and don'ts for operating in their sector.Writing for Econsultancy, Patricio...
View ArticleMake Money Online With Affiliate Marketing
Many people would like a way to make money online, we read about home businesses opportunities and wonder if they sound too good to be true. There is one sure fire way to make money online – with...
View ArticleReport shows UK advertisers spent more than £800m on OPM activities
New research has revealed that UK advertisers spent over £800m on various Internet marketing activities last year.The huge investment was responsible for the generation of over £9bn in sales.The Online...
View ArticleFacebook launches new marketing tool
Facebook has launched a new conversion measurement tool as it looks to improve its services for Internet marketing campaigns. With the social media giant’s stock market flotation, the actual value of...
View ArticleProduct Listing Ads in Google Shopping: PPC paying off for retailers
Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online...
View ArticleUS retailers benefitting from Google product listing ads – Marin report
A new report from Marin Software shows how US retailers have pushed their budget towards new product listing ads after the monetisation of Google Shopping last October. Google is set to introduce a...
View ArticleProduct Listing Ads: Five tips for your Google Shopping list
Product listing ads will become the norm in UK Google Shopping searches from February. Much like in the US, Google is scrapping free listings in Shopping, and introducing a new pay per click model....
View ArticleGoogle Product Listing Ads launch in Shopping today
Google Shopping changes today (Feb 13): with the introduction of paid-for product listing ads as the standard result format. The changes mean online businesses who advertise products in Shopping now...
View ArticleTablets will generate $5bn in revenue for search engine giant Google
A new survey has revealed Internet search giant Google could make a staggering $5 billion dollars in revenue from tablets this year. Marin Software, which provides PPC marketing management software for...
View ArticleFacebook Purchases Atlas Solutions Ad Platform From Microsoft
Social media giant Facebook has confirmed its acquisition of Atlas Solutions from Microsoft following months of negotiations and rumours on the matter. AdAge and Business Insider previously carried...
View ArticlePPC Marketing To Benefit As Facebook News Feed Gets Latest Overhaul?
Facebook will announce today (March 7) the changes involved in the latest overhaul to its News Feed service. With News Feed basically acting as the social network platforms homepage, any significant...
View ArticleGoogle pulls Adblock Plus from its Play Store
Search engine giant Google has pulled the adblocking app Adblock Plus from its Google Play store. With Google making a lot of its revenue from companies placing ads on its Search Engine Results Pages...
View ArticleNew Image Extensions Add to the Art of PPC on Google AdWords
PPC advertisers can now make use of image extensions in Google AdWords ads. Google has launched a beta test to see how searchers respond to richer content within AdWords text ads. Image extensions will...
View ArticleGoogle Launches AdWords Bid Adjustment Reporting Feature In Analytics
Google has unveiled a new AdWords bid adjustment reporting feature within its Analytics service. PPC marketing professionals who’ve linked their AdWords accounts to Google Analytics will be able to...
View ArticleGoogle AdWords Quality Scores Tweaked To Help Pay Per Click Marketing
Google has rolled out some new changes to the way AdWords Quality Score is rated. The latest update will change how each keyword’s 1-10 numeric Quality Score is reported on the platform. AdWords is the...
View ArticleBing Launches PPC Service For SMEs, Bing Ads Express
Bing has unveiled a Bing Ads service targeted at SMEs (small-to-medium-sized enterprises) looking to conduct smaller-scale ad campaigns via its search network. The service is currently in beta mode and...
View ArticleGoogle makes changes to AdWords Ad Rank algorithm
Google has made an update to its AdWords Ad Rank algorithm it has confirmed. The Internet giant announced the changes on its blog, suggesting its main reason for the changes was to help PPC marketing...
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